Focus. The center of interest or activity.
“Determine what specific goal you want to achieve. Then dedicate yourself to its attainment with unswerving singleness of purpose, the trenchant zeal of a crusader.” Paul J. Meyer
We teach practical self-defense for real-life situations – period. It is our exclusive focus. We do not promote ourselves as a fitness club or offer yoga or other services. Why don’t we branch out? Why don’t we offer more? Perhaps we would appeal to more people? Over the years, many people have suggested we offer more services (e.g. other self-defense or martial classes) to broaden our appeal, to grow our business.
The answer is simple. We promise to do our best to provide the best possible self-defense training. This, in itself, is a monumental task that requires extreme effort, and yes, focus. People come to us to learn how to survive real-life violent assaults. If we don’t focus our attention on this task we become scattered and not fully committed to our purpose and our promise.
Besides, there are so many other benefits to learning how to protect yourself – fitness, confidence, awareness, and, as we have happily discovered, training in a place where people genuinely help each other reach their goals.
In true Krav Maga fashion, we like to keep our offering simple and effective.